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Please read this Privacy Policy to learn how we treat your personal data. By using or accessing our Services in any manner, you acknowledge that you accept the practices and policies outlined below, and you hereby consent that we will collect, use and share your information as described in this Privacy Policy.

Remember that your use of
VG Gourmet’s Services is at all times subject to our Terms of Use, which incorporates this Privacy Policy. Any terms we use in this Privacy Policy without defining them have the definitions given to them in the Terms of Use. 




This Privacy Policy covers how we treat Personal Data that we gather when you access or use our Services. “Personal Data” means any information that identifies or relates to a particular individual and also includes information referred to as “personally identifiable information” or “personal information” under applicable data privacy laws, rules or regulations. This Privacy Policy does not cover the practices of companies we don’t own or control or people we don’t manage.

Categories of Personal Data We Collect

The list below details the categories of Personal Data that we collect and have collected over the past 12 months. We may also collect other categories of Personal Data that you choose to provide to us, such as when you email us or interact with free- form fields on our website:


  • First and last name
  • Email
  • Phone number
  • Mailing address
  • Username and passwords
  • Information collected in connection with Account registration, including personal preferences for Products
  • Food preferences



  • Payment card type
  • Last 4 digits of payment card
  • Billing address, phone number and email



  • Purchase history
  • Consumer profiles



  • Unique identifiers such as Account name and passwords
  • IP address
  • Device ID



  • Domain server
  • Type of device/operating system/browser used to access the Services
  • Browsing or search history
  • Web page interactions
  • Referring webpage/source through which you accessed the Services
  • Non-identifiable request IDs
  • Statistics associated with the interaction between device or browser and the Services



  • Age
  • Date of birth
  • Zip code
  • Geographic setting (suburban/urban/rural)
  • Gender/gender identity
  • Ethnicity/race (if you chose to provide it when participating in our surveys)
  • Marital/parental status
  • Household income



  • IP-address-based location information



  • Photos, videos or recordings of your environment



  • Username/password for the Services
  • Ethnicity/race (if you chose to provide it when participating in our surveys)



  • Profiles reflecting user attributes, behaviors, preferences, or abilities/aptitude


Categories of Sources of Personal Data

We collect Personal Data about you from the following categories of sources:

  • You

    • When you provide such information directly to us.

      • When you create an account or use our interactive tools and Services.

      • When you voluntarily provide information in free-form text boxes through the Services or through responses to surveys or questionnaires.

      • When you use our chat features.

      • When you send us an email or otherwise contact us.  

    • When you use the Services and such information is collected automatically.

      • Through Cookies (defined in the “Tracking Tools, Advertising and Opt-Out” section below).

      • From your IP address, which may identify your general geographic location (e.g., city/town, state).

      • If you download and install certain applications and software we make available, we may receive and collect information transmitted from your computing device for the purpose of providing you the relevant Services, such as information regarding when you are logged on and available to receive updates or alert notices.

  • Third Parties

    • Social Networks 

      • If you provide your social network account credentials to us or otherwise sign in to the Services through a third-party site or service, some content and/or information in those accounts may be transmitted into your account with us.

Our Commercial or Business Purposes for Collecting Personal Data

  • Providing, Customizing and Improving the Services

    • Creating and managing your Account or other user profiles.

    • Processing orders or other transactions; billing.

    • Providing you with the products, services or information you request.

    • Meeting or fulfilling the reason you provided the information to us.

    • Providing support and assistance for the Services.

    • Improving the Services, including testing, research, internal analytics and product development.

    • Personalizing the Services, website content and communications based on your preferences.

    • Executing fraud protection, security and debugging.

    • Carrying out other business purposes stated when collecting your Personal Data.

  • Marketing the Services or Other Offerings

    • Marketing and selling the Services or other offerings.

    • Showing you advertisements, including interest-based or online behavioral advertising.

  • Corresponding with You

    • Responding to correspondence that we receive from you, contacting you when necessary or requested, and sending you information about Daily Harvest or the Services.

    • Sending emails and other communications according to your preferences or that display content that we think will interest you.

  • Compliance, Enforcement and Protection

    • Complying with applicable laws, regulations, court orders or other legal process.

    • Preventing, detecting and investigating security incidents, fraud and other potentially illegal, harmful, unethical or prohibited activities.

    • Responding to claims that any posting or other content violates third-party rights.

    • Resolving disputes.

We disclose your Personal Data to the categories of service providers and other parties listed in this section.

  • Service Providers. These parties help us provide the Services or perform business functions on our behalf. Examples include:

    • Hosting, technology and communication providers.

    • Support and customer service vendors.

    • Email and other communications providers.

      • Some of our communications providers enable chat features that you can use to communicate with us. We and these providers may monitor, record and use information about pages visited, your IP address, your general geographic information (e.g., city, state), and other information you share through our chat features for the purposes described in this Privacy Policy.  

    • Analytics services providers.

      • Some of our analytics services providers employ session replay technologies that employ software code to record users’ interactions with the Services in a manner that allows replays of those user sessions. The replays include users’ clicks, mouse movements, scrolls and keystrokes during those sessions. These replays help us diagnose usability problems and identify areas for improvement. For example, we use session replay services provided by FullStory. You can learn more about FullStory at and you can opt-out of session recording by FullStory at

  • Product fulfillment and delivery providers.

  • Payment processors.

    • Our payment processing partners

  • Advertising Partners. These parties help us market our services and provide you with other offers that may be of interest to you. They include:

    • Ad networks.

    • Data brokers.

    • Marketing providers.

  • Business Partners. These parties partner with us in offering various services. They include:

    • Businesses that you have a relationship with.

    • Companies that we partner with to offer joint promotional offers or opportunities.

  • Parties You Authorize, Access or Authenticate

    • Third parties you access through the services.

    • Social media services.

Legal Obligations

We may share any Personal Data that we collect with third parties in conjunction with any of the activities set forth under “Compliance, Enforcement and Protection” in the “Our Commercial or Business Purposes for Collecting Personal Data” section above. 

Business Transfers

Your Personal Data that we collect may be transferred to a third party if we undergo or are undergoing a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part) or acquires some or all of our assets that include your Personal Data. We may also share your Personal Data with parties to such transactions (or proposed transactions) and their advisors while we are negotiating the transactions. Should one of these events occur, we will make reasonable efforts to notify you before your information becomes subject to different privacy and security policies and practices.

Data that is Not Personal Data

We may create aggregated, de-identified or anonymized data from the Personal Data we collect, including by removing information that makes the data personally identifiable to a particular user. We may use such aggregated, de-identified or anonymized data and share it with third parties for lawful business purposes, including to analyze, build and improve the Services and promote our business. We do not to attempt to reidentify de-identified information that we derive from Personal Data where prohibited by law, except that we may do so to test whether our de-identification processes comply with applicable law.

The Services use cookies and similar technologies such as pixel tags, web beacons, clear GIFs and JavaScript (collectively, “Cookies”) to enable our servers to recognize your web browser, tell us how and when you visit and use our Services, analyze trends, learn about our user base, operate and improve our Services, and facilitate advertising. Cookies are small pieces of data – usually text files – placed on your computer, tablet, phone or similar device when you use that device to access our Services. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s). Please note that because of our use of Cookies, the Services do not support “Do Not Track” requests sent from a browser at this time.

We use the following types of Cookies:

  • Essential Cookies. Required for providing you with features or services that you have requested. For example, certain Cookies enable you to log into secure areas of our Services. Disabling these Cookies may make certain features and services unavailable.

  • Functional Cookies. Used to record your choices and settings regarding our Services, maintain your preferences over time and recognize you when you return to our Services. These Cookies help us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

  • Performance/Analytical Cookies. Allow us to understand how visitors use our Services. These Cookies do this by collecting information about the number of visitors to the Services, what pages visitors view on our Services and how long visitors are viewing pages on the Services. Performance/Analytical Cookies also help us measure the performance of our also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Services’ content for those who engage with our advertising. For example, Google LLC (“Google”) uses Cookies in connection with its Google Analytics services. Google’s ability to use and share information collected by Google Analytics about your visits to the Services is subject to the Google Analytics Terms of Use and the Google Privacy Policy. You have the option to opt-out of Google’s use of Cookies by visiting the Google advertising opt-out page at or the Google Analytics Opt-out Browser Add-on at

  • Retargeting/Advertising Cookies. Served by our advertising partners to help them collect data about your device and online activity on the Services and other online services so that they can provide advertising that they believe is relevant to you. For more information about this, please see the section below titled “Information about Interest-Based Advertisements.”

You can decide whether or not to accept Cookies through your internet browser’s settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your device. If you do this, however, you may have to manually adjust some preferences every time you visit our website and some of the Services and functionalities may not work. 

To explore what Cookie settings are available to you, look in the “preferences” or “options” section of your browser’s menu. To find out more information about Cookies, including information about how to manage and delete Cookies, please visit

Information about Interest-Based Advertisements: 

We may serve advertisements, and also allow advertising partners such as third-party ad networks, ad servers, ad agencies, ad technology vendors and research firms, to collect Personal Data about our users to serve advertisements to them through the Services and other online services or platforms. These advertisements may be targeted to users who fit certain general profile categories or display certain preferences or behaviors (“Interest-Based Ads”). Information for Interest-Based Ads (including Personal Data) may be provided by you, or derived from the usage patterns of particular users on the Services and/or services of third parties. Such information may be gathered through tracking users’ activities across time and unaffiliated properties, including when you leave the Services. To accomplish this, we or our service providers or advertising partners may deliver Cookies, including a file from an ad network to you through the Services. Web beacons enable ad networks to serve targeted advertisements to you when you visit other websites. Web beacons allow ad networks to view, edit or set their own Cookies on your browser, just as if you had requested a web page from their site.

To make choices about Interest-Based Ads, including to opt-out of receiving behaviorally targeted advertisements from participating organizations, please visit the Digital Advertising Alliance’s or Network Advertising Initiative’s consumer opt-out pages, which are located at or, respectively.

We seek to protect your Personal Data from unauthorized access, use and disclosure using appropriate physical, technical, organizational and administrative security measures based on the type of Personal Data and how we are processing that data. You should also help protect your data by appropriately selecting and protecting your password and/or other sign-on mechanism; limiting access to your computer or device and browser; and signing off after you have finished accessing your account. Although we work to protect the security of your account and other data that we hold in our records, please be aware that no method of transmitting data over the internet or storing data is completely secure.

We retain Personal Data about you for as long as you have an open account with us or as otherwise necessary to provide you with our Services or fulfill the purposes for which we collected it as described in this Privacy Policy, such as to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable laws, rules or regulations. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.

We do not knowingly collect or solicit Personal Data about children under 16 years of age. If you are a child under the age of 16, please do not attempt to register for or otherwise use the Services or send us any Personal Data. If we learn we have collected Personal Data from a child under 16 years of age, we will delete that information as quickly as possible. If you believe that a child under 16 years of age may have provided Personal Data to us, please email us at

We’re constantly trying to improve our Services, so we may need to change this Privacy Policy from time to time, but we will alert you to any such changes by placing a notice on the Daily Harvest website, by sending you an email and/or by some other means. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes. Use of information we collect is subject to the Privacy Policy in effect at the time such information is collected.

If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Data or your choices and rights regarding such collection and use, please do not hesitate to contact us at:

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